![]() ![]() Up until then, parents typically used an all-purpose bar soap to wash babies' hair it was a way to save money and cope with shortages brought on by World War II.Īfter the war, market research conducted by Johnson & Johnson found that when it came to a shampoo specially designed for small children, moms and dads wanted a mild liquid soap that wouldn't irritate the eyes.Īfter five years in development, the company began test-marketing JOHNSON'S ® Baby Shampoo in six major U.S. This appealing promise has its roots in the late 1940s. “Johnson & Johnson has a heritage of working to be inclusive in advertising, and that BAND-AID ® Brand commercial from the 1970s is part of that heritage,” says Gurowitz. “It’s one of the few commercial jingles that practically everyone can sing from memory if you ask them to.”Īside from the unforgettable jingle, the commercials stand out because Johnson & Johnson made it a point to cast diverse actors. The campaign "proved to be so popular that the brand brought it back several decades later for new TV advertising,” says Gurowitz. Over the next decade, several more commercials with the same hooky song aired on TV, each with different actors cheerfully singing the praises of the product. Not only was the jingle instantly popular with viewers, in 1976 the commercial won a Clio-a national award that recognizes innovation and creativity in advertising. The "I am stuck" jingle, which debuted in 1975, was the company's latest effort to date to highlight the product's sticking power. Starting in the 1930s, Johnson & Johnson created print ads that touted how well the product stayed on skin, even in water, explains Margaret Gurowitz, Johnson & Johnson chief historian. Sing it with us now: “I am stuck on BAND-AID ® brand ’cause BAND-AID’s ® stuck on me!”īAND-AID ® Brand Adhesive Bandages first arrived on store shelves in 1921. ![]() If you've spent any time in front of a television over the past 50 years, then you almost certainly know it: an upbeat commercial featuring smiling kids and adults showing off their bandaged skin while singing one of the catchiest ear worms ever to hit the airwaves. ![]()
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